Running every day until
100 conversations happen.

I’m building a business and talking about it on the run — literally. Every Zone 2 run holds free 15-minute calls about what’s being built. Zone 2 is the pace where you can hold a conversation. That’s the point. The counter stops at 100.

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Next up is conversation no. 1. Fifteen minutes, a real person, footsteps in the background. Nothing being sold.

When the counter hits 100, one of the hundred numbers gets a giveaway. Your number is your ticket.

The conversations

Every conversation is about one of three things.

Active Pockets is being built in the open and tested on the builder first — you stay roughly 97% of the work, the machine gets the last few percent01. On the table:

If you run a club, a shop, or a room, the third one is yours. Pick a lane, book a split, and you’re one of the hundred.

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